Haag & Sons Seafood
Customer Personas/Prospective Customers
Emily and Alex
Emily (24) and Alex (25) are both recent graduates of Campbell University who are on vacation at Oak Island. Financially the two are in a good position with the ability to enjoy there vacation. They are both health advocates who enjoy eating healthy and like to frequent the farmers market for homegrown organic products. Both of them are active on social media platforms and get most of there information from a quick google search about the best products around that are local and sustainable. They stray away from anything frozen and imported due to the lack of information surrounding where its been and the chemicals used to preserve its quality. The couple decided on seafood tonight and is looking for something fresh, local, and sustainable that is moderately priced.
Donna and Frank
Donna (57) and Frank (62) are both retired living on Oak Island. Both of them worked for JP Morgan in there younger years which allowed them to establish a nice retirement fund. Donna is a diabetic and frank has a wheat allergy which limits there ability to eat certain foods. Donna tends to get most of her information about local businesses by word of mouth and Frank gets his from the local paper and buddies at the golf course. Some of there main challenges are finding places around the Island that are convenient while at the same time allowing them to eat what they enjoy due to dietary restrictions. They both are quite indecisive and like some help when it comes to the purchase process. The couple enjoys walking on the beach every night in order to stay healthy. Tonight, they are looking at available seafood markets on the Island to get some local and fresh grouper.
Sarah & Mackenzie
Sarah (31) and Mackenzie (7) live near Oak Island in a relatively nice apartment complex. Sarah, a single mother works in an extremely stressful engineering position from 9AM to 5PM. She oftentimes finds it hard to eat healthy but has been striving to add more seafood into both her and her daughters diet. She wants to get something that is local and moderately priced and is searching for a nearby seafood market. Her knowledge when it comes to the best fish isn’t the best so she's hoping to have some help along the way to find something mild for her and her daughter. Being an engineer, she likes to do her research on her computer and searches google for something that's nearby and looks fresh and convenient.
